What the Basic Internet do you must have for Internet Marketing
Introduction to Internet Marketing
-Learn the basic of online business and internet marketing. THis
introductory module will share do's and don'ts of online business and internet
marketing. With examples of real life success stories and also failures,
students will learn from the first step of hoe to start a succesful internet
business from ground up.
Website design & Development
-Every business need a web presence nowadays. A website should not just be
pleasing to the eye aesthetically, but also businesses must develop websites
that are both interactive and engaging. This modulewill walk through the design
and devolepmentside of a web presence.
Online copywriting and web pr
-On the Internet, content is king.The module will teach how to create bold
stories,videos, and blog posts that cultivate fans, arouse passion to sell more
products and services on the internet. Learn the techniques of online
copywriting and web pr
Online advertising Strategies
-This module will cover the topic of online advertising, from the
psychology of selling online, to the design of a succesful advertising
campaign. With the high number of online advertisements on the internet with
low ROI, students will learn the strategies on how to create advertising
campaigns that actually works.
Email Marketing
-One the most important from of marketing strategies online is email
marketing. This module cover the topics of email marketing strategies and
teaches the techniques of using email in getting more new costumers, encourges
current customer loyalty and generate repeat business to maximise profits
Search Engine Optimisition
-Improving the visibility of a website in the search engine is a must for
any businesses. This Module will cover the important topic of Search Engine
Optimisation (SEO) where students will learn the ways on giving greater
visibility for businesses on multiple searh engine to attain highter traffic
for a website.
Social Media Marketing
With the emergence of Blogs, Facebook, Youtube, Twitter and many more
social mediaplatforms, business now have more way to build brand, increase
engagement and create credibility. Social media is a norm nowdays, meaning
businesses that do not fully utilise these platforms are losing a huge market
share. This module will cover the topic of social Media Marketing
Web Analytics & Convertion Optimisation
- Learning the number, the behaviour and the response of visitors to a
website will enablebusinesses to track and improve the success rate of a
website. Using Web analytics tools, businesses will be able to analyse the
effectiveness of website and also a marketing campaign. This module will cover
the topic the Web Analytics and conversation that most businesses overlook.
Mobile Marketing
-With a wave of mobile technology hitting the market, businesses have to
know how this new technology will impact them. Mobile marketing module will
cover how these small gadgets will create a huge impact on the world of
marketing today. To achieve the competitive edge in any businesses, mobile
marketing should be one of the weapos in a business arsenal.
Internet Marketing Strategy
-The best marketing strategy is attain by the best marketing mix of
internet and social media marketing techniques . This final module will put
everthing learned through the whole length of the course together to achive the
result of online profits!
Why Learning
Understand and apply knowledge in developing websites for business
develop skills in doing online advertising/marketing via websites
develop effective strategies in online marketing through social media
understand SEO SEM as well as optimising its benefits for your benefits
Understand technique in intergrating new wave technologies/gadgets into
your marketing plan
understand the importance of online content management
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